![]() ![]() “That’s the only kind of book I can trust,” he said. He was a far more voracious reader than I, but he made it a rule never to touch a book by any author who had not been dead at least thirty years. I had met a lot of strange people in my day, but none as strange as Nagasawa. The better I got to know Nagasawa, the stranger he seemed. This excerpt from Norwegian Wood by Haruki Murakami perfectly encapsulates a core truth about reading.Īnd so we became friends. If we’re reading what everyone else is reading, it’s harder to think differently about problems, decisions, or life. Not only does this often waste time and money, but it gums our brains. ![]() Why? Because one of the six principles of persuasion is social proof. When time casts its shadow, most of these will fall away into the night. These are (generally) mediocre books that time hasn’t yet filtered for us. The best-selling books that everyone else is reading. On one side of the store is the safe bet. At the bookstore looking for a book to read. ![]()
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